Blogging

September 26, 2022

Tone tags – what are they and how should you use them to save confusion?

If you’ve ever been on the wrong end of a misunderstanding about the intention behind a text or email, you’ll know what I mean when I say tone of voice matters. Unless you know someone well, […]
March 10, 2022

Become a strategic storyteller – Harness the power of stories

We experience stories every day – whether it’s the traditional paperback, 280 Twitter characters, or that latest viral video doing the rounds – but why would you want to become a strategic storyteller? Well, there’s nothing […]
March 1, 2022

Understanding and using punctuation – how rules can (and do) change

Our team WhatsApp group is often full of animated discussions about using punctuation correctly – and not always with unanimous results. Whether or not we’re always in agreement, we love delving into unusual punctuation, cultural changes […]
December 16, 2016

Content and SEO – building a beautiful relationship

You might have heard stories along the lines of ‘SEO is dead’ but it isn’t, it’s simply changing. While the days of keyword stuffing and hidden text on web pages are, thankfully, far behind us, if […]