If you’ve ever been on the wrong end of a misunderstanding about the intention behind a text or email, you’ll know what I mean when I say tone of voice matters. Unless you know someone well, […]
We experience stories every day – whether it’s the traditional paperback, 280 Twitter characters, or that latest viral video doing the rounds – but why would you want to become a strategic storyteller? Well, there’s nothing […]
Our team WhatsApp group is often full of animated discussions about using punctuation correctly – and not always with unanimous results. Whether or not we’re always in agreement, we love delving into unusual punctuation, cultural changes […]
Nobody wants to fail, so we’ve a few tips to set you up for success when it comes to blogging for business. There are lots of reasons to write a business blog – to show off […]
You might have heard stories along the lines of ‘SEO is dead’ but it isn’t, it’s simply changing. While the days of keyword stuffing and hidden text on web pages are, thankfully, far behind us, if […]