Language

July 17, 2025

How do blogs anchor your social media strategy? 

You might get your hits from shortform content, but blogs still have a place to anchor your social media strategy – here’s how.   Social platforms move fast. It’s scroll, like, swipe, repeat. But blogs? Blogs give […]
May 20, 2025

The power of clear communication – use KISS to help you write well

Heard of the KISS theory? It stands for Keep it simple, stupid. It’s a design principle that originated in the US Navy in 1960 but can be applied in many contexts. Writing is a critical one. […]
December 5, 2024

A-Z of writing, tips from copywriting experts

There’s an art and a strategy behind crafting words that connect, inform, and even entertain. Whether you’re looking to engage customers, boost your brand, or simply avoid grammar gremlins, understanding the basics of writing can make […]
October 11, 2024

The skill that comms professionals should teach young people

Why does our education system teach children to write in such an unnecessarily complex way? “Just use as many long and complicated words as you can.” This was the answer our eldest August, age 17, gave […]
May 30, 2023

7 ways to improve your proofreading

When it comes to fine-tuning what you’ve written, proofreading is a skill many of us could do with improving on as it’s an essential step in the writing process that can’t be overlooked. Even the best […]