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SEO

February 10, 2026
Published by Romey Norton on February 10, 2026
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Wordsmiths’ tips for editing your writing

Editing isn’t just about fixing typos or polishing punctuation; it’s about transforming good writing into great writing. Whether you’re crafting web copy, a blog, or a campaign headline, a thoughtful edit can make all the difference […]
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January 13, 2026
Published by Romey Norton on January 13, 2026
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Why a white paper could be your best sales tool

Your business is growing, your ideas are solid, but your prospects still aren’t quite convinced you’re the go-to authority in your field. That’s where a white paper comes in. Done well, a white paper educates, builds […]
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October 13, 2025
Published by Romey Norton on October 13, 2025
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Turn client success into your best marketing with case studies

Want to know how to turn client success into marketing with case studies? Here’s a quick rundown of how to do that efficiently and effectively.   When you’re busy delivering results, it’s easy to forget to capture […]
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September 11, 2025
Published by Romey Norton on September 11, 2025
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The importance of editing – lessons from Roald Dahl

Everyone writes, but not everyone understands the importance of editing. Writing less gives your reader more, because you’re working harder to make things easier and simpler for them.   Roald Dahl knew this. He’s quoted as saying: […]
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August 21, 2025
Published by Romey Norton on August 21, 2025
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Outsourcing content: when to hire a copywriting agency versus building an in-house team

If you’re leading a busy marketing, comms, or creative team, and have struggled to meet deadlines and client demands, chances are you’ve thought about what’s right for your team – outsourcing copywriting versus writing in-house.  It’s […]
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