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Tone of voice

February 10, 2026
Published by Romey Norton on February 10, 2026
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Wordsmiths’ tips for editing your writing

Editing isn’t just about fixing typos or polishing punctuation; it’s about transforming good writing into great writing. Whether you’re crafting web copy, a blog, or a campaign headline, a thoughtful edit can make all the difference […]
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January 13, 2026
Published by Romey Norton on January 13, 2026
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Why a white paper could be your best sales tool

Your business is growing, your ideas are solid, but your prospects still aren’t quite convinced you’re the go-to authority in your field. That’s where a white paper comes in. Done well, a white paper educates, builds […]
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September 2, 2025
Published by Romey Norton on September 2, 2025
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The importance of communication: Herdwick Communications and Wordsmiths announce strategic partnership

Hiring senior communications specialists for every project? Most agencies can’t afford it. That’s why Herdwick Communications and Wordsmiths Unlimited are partnering to give you access to deep expertise without the overhead.   Herdwick Communications Ltd, the independent […]
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August 21, 2025
Published by Romey Norton on August 21, 2025
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Outsourcing content: when to hire a copywriting agency versus building an in-house team

If you’re leading a busy marketing, comms, or creative team, and have struggled to meet deadlines and client demands, chances are you’ve thought about what’s right for your team – outsourcing copywriting versus writing in-house.  It’s […]
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May 20, 2025
Published by Romey Norton on May 20, 2025
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The power of clear communication – use KISS to help you write well

Heard of the KISS theory? It stands for Keep it simple, stupid. It’s a design principle that originated in the US Navy in 1960 but can be applied in many contexts. Writing is a critical one. […]
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