Tone of voice

May 20, 2025

The power of clear communication – use KISS to help you write well

Heard of the KISS theory? It stands for Keep it simple, stupid. It’s a design principle that originated in the US Navy in 1960 but can be applied in many contexts. Writing is a critical one. […]
March 18, 2025

Six benefits of having guest blogs 

Struggling to get more eyes on your website? Imagine having someone else bring a whole new audience to you, without lifting a finger! That’s the magic of guest blogging.  But what exactly makes guest blogging a […]
December 5, 2024

A-Z of writing, tips from copywriting experts

There’s an art and a strategy behind crafting words that connect, inform, and even entertain. Whether you’re looking to engage customers, boost your brand, or simply avoid grammar gremlins, understanding the basics of writing can make […]
October 11, 2024

The skill that comms professionals should teach young people

Why does our education system teach children to write in such an unnecessarily complex way? “Just use as many long and complicated words as you can.” This was the answer our eldest August, age 17, gave […]
July 10, 2024

Don’t be a writer: Why agencies should stick to their strengths

Digital, creative, and design agencies often work at lightning speed, so it’s tempting to try and do it all. But here’s a thought: what if trying to be a jack-of-all-trades is actually holding you back? The […]