October 11, 2024
Why does our education system teach children to write in such an unnecessarily complex way? “Just use as many long and complicated words as you can.” This was the answer our eldest August, age 17, gave […]
July 10, 2024
Digital, creative, and design agencies often work at lightning speed, so it’s tempting to try and do it all. But here’s a thought: what if trying to be a jack-of-all-trades is actually holding you back? The […]
May 30, 2023
When it comes to fine-tuning what you’ve written, proofreading is a skill many of us could do with improving on as it’s an essential step in the writing process that can’t be overlooked. Even the best […]
February 22, 2023
You might think you have your brand nailed with a great logo and well-designed website, but you’d be missing one key element overlooked by a great many businesses – tone of voice. But why is tone […]
September 26, 2022
If you’ve ever been on the wrong end of a misunderstanding about the intention behind a text or email, you’ll know what I mean when I say tone of voice matters. Unless you know someone well, […]