Tone of voice – Wordsmiths

December 5, 2024

Published by Romey Norton on December 5, 2024

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A-Z of writing, tips from copywriting experts

There’s an art and a strategy behind crafting words that connect, inform, and even entertain. Whether you’re looking to engage customers, boost your brand, or simply avoid grammar gremlins, understanding the basics of writing can make […]

October 11, 2024

Published by Kat Trinder on October 11, 2024

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The skill that comms professionals should teach young people

Why does our education system teach children to write in such an unnecessarily complex way? “Just use as many long and complicated words as you can.” This was the answer our eldest August, age 17, gave […]

July 10, 2024

Published by Kat Trinder on July 10, 2024

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Don’t be a writer: Why agencies should stick to their strengths

Digital, creative, and design agencies often work at lightning speed, so it’s tempting to try and do it all. But here’s a thought: what if trying to be a jack-of-all-trades is actually holding you back? The […]

May 30, 2023

Published by Kat Trinder on May 30, 2023

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7 ways to improve your proofreading

When it comes to fine-tuning what you’ve written, proofreading is a skill many of us could do with improving on as it’s an essential step in the writing process that can’t be overlooked. Even the best […]

February 22, 2023

Published by Kat Trinder on February 22, 2023

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Why is tone of voice important?

You might think you have your brand nailed with a great logo and well-designed website, but you’d be missing one key element overlooked by a great many businesses – tone of voice. But why is tone […]