Tone of voice – Page 2

April 14, 2026

Published by Romey Norton on April 14, 2026

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GEO and your brand – leaning into LLMs

Understanding and implementing GEO You can’t seem to do anything online these days without hearing about GEO, or generative engine optimisation. The panic is palpable, with businesses worried that their previous investment in SEO and content is now null and void. But fear not: GEO […]

March 31, 2026

Published by Romey Norton on March 31, 2026

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Be seen as an expert: why strong communication is the key to building a standout profile

Standing out is no longer just about what you do, but how well you communicate who you are. For corporate teams juggling growth targets, internal priorities and limited time, building a visible, credible profile often slips down the to-do list. Yet it’s this very visibility […]

February 10, 2026

Published by Romey Norton on February 10, 2026

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Wordsmiths’ tips for editing your writing

Editing isn’t just about fixing typos or polishing punctuation; it’s about transforming good writing into great writing. Whether you’re crafting web copy, a blog, or a campaign headline, a thoughtful edit can make all the difference […]

January 13, 2026

Published by Romey Norton on January 13, 2026

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Why a white paper could be your best sales tool

Your business is growing, your ideas are solid, but your prospects still aren’t quite convinced you’re the go-to authority in your field. That’s where a white paper comes in. Done well, a white paper educates, builds […]

September 11, 2025

Published by Romey Norton on September 11, 2025

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The importance of editing – lessons from Roald Dahl

Everyone writes, but not everyone understands the importance of editing. Writing less gives your reader more, because you’re working harder to make things easier and simpler for them. Roald Dahl knew this. He’s quoted as saying: […]