July 5, 2024
Can you spot the magic in the mundane and turn it into a great media story? By Louise Turner Older readers will remember that the definition of “getting spiked” used to mean your press release would […]
June 5, 2024
September 6, 2023
A generation ago, after a lockdown (don’t know which one, they are all merged into one in my mind) I went to visit my friend and fellow Wordsmith, Catherine. One of the highlights of that visit […]
March 24, 2023
When it comes to blogging for your business, one of the biggest challenges is generating fresh and engaging ideas for your blog posts. While it’s easy to get stuck in a rut and feel like you’re […]
February 22, 2023
You might think you have your brand nailed with a great logo and well-designed website, but you’d be missing one key element overlooked by a great many businesses – tone of voice. But why is tone […]