February 6, 2022
It’s an interesting question isn’t it? Would you buy the £100 TV or the £500 one? If the specification was the same, what would you choose? Well I guess that depends on your current financial situation, […]
June 19, 2019
When writing we always want to be descriptive and in business we’re conditioned to make sure that we pitch everything as the best it can be. There is no mediocre service offered by any business, only […]
July 31, 2017
It’s a common mistake made by millions of businesses and one any great copywriter will want to fix first – a focus on what you do, not how the reader can benefit. This lazy style of […]
April 28, 2017
Language is fluid and trends come and go, but there are some grammar rules which, in my humble opinion, should be learned by rote until they can never be forgotten. I’ll be the first to admit […]
February 2, 2017
Nobody wants to fail, so we’ve a few tips to set you up for success when it comes to blogging for business. There are lots of reasons to write a business blog – to show off […]