Copy – Page 2 – Wordsmiths

April 14, 2026

Published by Romey Norton on April 14, 2026

GEO and your brand – leaning into LLMs

Understanding and implementing GEO You can’t seem to do anything online these days without hearing about GEO, or generative engine optimisation. The panic is palpable, with businesses worried that their previous investment in SEO and content is now null and void. But fear not: GEO […]

August 21, 2025

Published by Romey Norton on August 21, 2025

Outsourcing content: when to hire a copywriting agency versus building an in-house team

If you’re leading a busy marketing, comms, or creative team, and have struggled to meet deadlines and client demands, chances are you’ve thought about what’s right for your team – outsourcing copywriting versus writing in-house. It’s […]

December 5, 2024

Published by Romey Norton on December 5, 2024

A-Z of writing, tips from copywriting experts

There’s an art and a strategy behind crafting words that connect, inform, and even entertain. Whether you’re looking to engage customers, boost your brand, or simply avoid grammar gremlins, understanding the basics of writing can make […]