Lots of messages for small businesses who are entering awards can be found scattered among the bright outfits and sequins of the Hollywood awards season. We’ve searched through the glitter to find them so you don’t […]
From bedtime stories to classic epics, stories are embedded into our lives. But why should stories be a priority in your marketing? Think about it. The most heart-warming and gut-wrenching content we see are charity appeals […]
“Never start a sentence with ‘and’ or ‘but’,” said every English teacher who ever lived. But read through any piece of copy and you’ll see this ‘rule’ broken many times (I just did it then). It’s […]
In a celebration of the power of sharing stories, each year at the end of January/beginning of February, we recognise National Storytelling Week. (The dates change from year to year so it’s always good to keep […]
It’s been another cracker of a year here at Wordsmiths, with the team having worked on a really tree-mendous range of projects. As we wrap up the year, here are a few of our headlines and […]