November 22, 2024
Can AI do copywriting? (And would you want it to?) Get the Wordsmiths take on generative AI's impact on copywriting, what it can be used for and what's best to stay away from.
December 13, 2022
When life is so busy, why would you find time to regularly write a blog? The answer is pretty straightforward: blogs save you time. How? By answering the common questions your customers and clients often ask. […]
September 26, 2022
If you’ve ever been on the wrong end of a misunderstanding about the intention behind a text or email, you’ll know what I mean when I say tone of voice matters. Unless you know someone well, […]
March 10, 2022
We experience stories every day – whether it’s the traditional paperback, 280 Twitter characters, or that latest viral video doing the rounds – but why would you want to become a strategic storyteller? Well, there’s nothing […]
March 1, 2022
Our team WhatsApp group is often full of animated discussions about using punctuation correctly – and not always with unanimous results. Whether or not we’re always in agreement, we love delving into unusual punctuation, cultural changes […]