September 26, 2022
If you’ve ever been on the wrong end of a misunderstanding about the intention behind a text or email, you’ll know what I mean when I say tone of voice matters. Unless you know someone well, […]
March 10, 2022
We experience stories every day – whether it’s the traditional paperback, 280 Twitter characters, or that latest viral video doing the rounds – but why would you want to become a strategic storyteller? Well, there’s nothing […]
February 6, 2022
It’s an interesting question isn’t it? Would you buy the £100 TV or the £500 one? If the specification was the same, what would you choose? Well I guess that depends on your current financial situation, […]
June 19, 2019
When writing we always want to be descriptive and in business we’re conditioned to make sure that we pitch everything as the best it can be. There is no mediocre service offered by any business, only […]
April 28, 2017
Language is fluid and trends come and go, but there are some grammar rules which, in my humble opinion, should be learned by rote until they can never be forgotten. I’ll be the first to admit […]