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Language

January 23, 2023
Published by Kat Trinder on January 23, 2023
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The essential elements of business storytelling

The success of any marketing collateral, campaign or even a simple blog post relies on the quality of your business storytelling. Here at Wordsmiths, we’re always talking about telling stories to engage and connect with your audience […]
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September 26, 2022
Published by Louise Turner on September 26, 2022
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Tone tags – what are they and how should you use them to save confusion?

If you’ve ever been on the wrong end of a misunderstanding about the intention behind a text or email, you’ll know what I mean when I say tone of voice matters. Unless you know someone well, […]
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March 10, 2022
Published by Louise Turner on March 10, 2022
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Become a strategic storyteller – Harness the power of stories

We experience stories every day – whether it’s the traditional paperback, 280 Twitter characters, or that latest viral video doing the rounds – but why would you want to become a strategic storyteller? Well, there’s nothing […]
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February 6, 2022
Published by Louise Turner on February 6, 2022
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Does cheap equal good value?

It’s an interesting question isn’t it? Would you buy the £100 TV or the £500 one? If the specification was the same, what would you choose? Well I guess that depends on your current financial situation, […]
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June 19, 2019
Published by Louise Turner on June 19, 2019
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The four letter word you need to avoid to make your writing great

When writing we always want to be descriptive and in business we’re conditioned to make sure that we pitch everything as the best it can be. There is no mediocre service offered by any business, only […]
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