Writing – Page 4 – Wordsmiths

March 1, 2022

Published by Louise Turner on March 1, 2022

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Understanding and using punctuation – how rules can (and do) change

Our team WhatsApp group is often full of animated discussions about using punctuation correctly – and not always with unanimous results. Whether or not we’re always in agreement, we love delving into unusual punctuation, cultural changes […]

February 6, 2022

Published by Louise Turner on February 6, 2022

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Does cheap equal good value?

It’s an interesting question isn’t it? Would you buy the £100 TV or the £500 one? If the specification was the same, what would you choose? Well I guess that depends on your current financial situation, […]

June 19, 2019

Published by Louise Turner on June 19, 2019

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The four letter word you need to avoid to make your writing great

When writing we always want to be descriptive and in business we’re conditioned to make sure that we pitch everything as the best it can be. There is no mediocre service offered by any business, only […]

July 31, 2017

Published by Louise Turner on July 31, 2017

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How to spot your biggest copywriting mistake – and an easy tip to fix it

It’s a common mistake made by millions of businesses and one any great copywriter will want to fix first – a focus on what you do, not how the reader can benefit. This lazy style of […]

April 28, 2017

Published by Louise Turner on April 28, 2017

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If in doubt, leave it out – my rule for avoiding common grammar mistakes

Language is fluid and trends come and go, but there are some grammar rules which, in my humble opinion, should be learned by rote until they can never be forgotten. I’ll be the first to admit […]