July 31, 2017
It’s a common mistake made by millions of businesses and one any great copywriter will want to fix first – a focus on what you do, not how the reader can benefit. This lazy style of […]
April 28, 2017
Language is fluid and trends come and go, but there are some grammar rules which, in my humble opinion, should be learned by rote until they can never be forgotten. I’ll be the first to admit […]
February 2, 2017
Nobody wants to fail, so we’ve a few tips to set you up for success when it comes to blogging for business. There are lots of reasons to write a business blog – to show off […]
December 21, 2016
Isn’t language funny? Even as a professional writer of sorts I can get caught out in mix-ups about meanings. Those of you who know me will know that I’m a proud redhead, but I’m getting to […]
December 16, 2016
You might have heard stories along the lines of ‘SEO is dead’ but it isn’t, it’s simply changing. While the days of keyword stuffing and hidden text on web pages are, thankfully, far behind us, if […]